The Alps was at 801 E.78th Street in Bloomington. A new (1999) building sits there today. The A-frame building had three levels and was frequented by stewardesses, pilots, and other airline folks due to its proximity to the airport. In July 1966, Will Jones reported that when it opened there was a Dixieland band and the plan was to have some Dixie, some rock, some “banjo singalong.” After a few weeks, though, It became all rock. Jones’ description of the place was pretty visceral:
It’s easy to understand why, after a recent look-in on a Saturday night. the place was throbbing with an immense, almost frightening, youthful vitality, aided and abetted by an acoustical quirk that in most places would be considered a problem but in this hall has almost become a virtue as it magnifies the din to unbelievable proportions.
At the time the house band was Danny’s Reasons, and Jones had (I think) good things to say about him:
Stevens is not a mere performer, but a writhing star among writhing stars. I’d recommend a visit before somebody grabs him and signs him for a lifetime of beach-party movies.
The place must have gotten too loud – in 1967 it had a “super soft” sound. The Insider reported that as of December 1968 it had been closed for many months because it was too noisy for an adjacent trailer court.
Here’s a photo of the building in a subsequent iteration as Anthonie’s Clothing, courtesy of the Bloomington Facebook folks (please pardon the clumsy photoshopping job…) There is also a picture of Anthonie’s on fire, so I guess that’s what happened to it.